NZ Research Shows one in five songs refer to alcohol
New research conducted in New Zealand has revealed that one in five Top Ten songs in the pop charts contain references to alcohol.
According to the researchers, the number of hit songs that refer to alcohol has soared from 8 per cent in 2001 to 18.5 per cent in 2011.
According to the researchers, there needs to be curative action taken to mend this because drinking is being promoted too much to a wide audience of young people perpetuating the problem of binge drinking among the youth. It appears that much of the lyrics encourage unsafe lifestyles and have a global appeal.
The study revealed that popular music today has become more dependent on alcohol than songs of the past decade and a by-product of this is that this music serves an alcohol marketing purpose, leading underage youth to be influenced to start drinking.
One of the academics involved in the research, Professor Karen Hughes claims that many young people take up drinking due to the encouragement that they get from the hidden advertising contained in things like music. The professor has encouraged parents to be more aware of the music their children listen to.
Researchers concluded that the increased promotion of alcohol in popular music should be recognised in order to ensure that this does not promote the binge drinking culture that is already such a problem among young people.